Principias – Website for Medical System Providers


Educating the value proposition of medical system provider to prospective team members


Principias was incubated in IITM Research park and focuses on researching and producing medical innovations. They have 6 flagship innovations so far. They take care of R&D to help medical institutions like hospitals and healthcare providers who try to stay a step ahead to save lives.


Achieving brand authority for Principias in front of prospective clients – by having an informative digital brochure. I had to create an informational site for Principias with my team at Zenoholics.

Target Visitors:

Fresh graduates. We did not want to target the customers because the sales happened via confidential brochures and required the hospitals to sign NDAs. It was primarily through referrals. We wanted to entice prospective members to work with Principias by stating a brief purpose.


We built this website on WordPress CMS and Divi theme – designing all the elements from scratch to stay consistent with the design guidelines.

Check the website here.